While Facebook masks the identity of which users voted, other information on those who self-reported their trip to the polls is available, such as their age, gender, and geographic location.
Facebook's team will also use its so-called "Talk Meter" to monitor and measure overall chatter and the most used terms and phrases on the site during Election Day.
Facebook ranks topics on a scale of 1-to-10 and posts results on its US Politics on Facebook page.
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